Our story

Ella & The Roo is a heritage brand specialising in heirloom illustrated prints for infants and young children. 

Born out of a love for all things vintage, founder Rachel Howkins illustrated the timeless collection from her family home in Oxfordshire. Her drive for Ella & The Roo is rooted in her passion to inspire young children with keepsake gifts they can treasure for a lifetime. 

Follow Rachel's journey on Instagram @ellaandtheroo 

Thank you for visiting Ella & The Roo